Privacy Policy

1. ABOUT THIS PRIVACY POLICY

This Privacy Policy explains what personal information we hold about you, how we collect it, and how we use and may share information about you. It relates to any personal information we receive from via:

  • our Website: www.mobilecontentint.com

  • our Services: our mobile content subscription services and any other MCI services that link to this Privacy Policy.

  • our Contact channels: where you provide or submit your personal information to us by email, phone, SMS, on social media (for example in response to a competition or promotion), in letters and in person.

  • our relationships with business partners, licensees and suppliers (where you are their staff member, officer or agent).

This Privacy Policy should be read together with our:

There may be other privacy policies or terms and conditions that apply to certain services we provide or promotions/competitions we run. Please always read these when you participate in these promotions or subscribe to these services.

2. WHO WE ARE

When you visit our Websites, use our Services, interact with us (including via our Contact channels) or your personal information is otherwise submitted to us, Mobile Content International Limited (‘us’ and ‘we’) is a ‘data controller’ and gathers and uses certain information about you. When we do so we are regulated under the General Data Protection Regulation and the Data Protection Act 2018.

3. HOW WE COLLECT INFORMATION ABOUT YOU

The types of information we collect about you depends on how you interact with us. There are three ways in which we may collect your personal information:

  1. directly from you;

  2. from other sources; and

  3. automatically.

For more details about the types of information we receive from these and other sources, including where it is held and where it came from, see the table under the section 'More about the information we collect and hold' at the bottom of this policy.

4. INFORMATION WE RECEIVE DIRECTLY FROM YOU

Whenever you interact with us directly, we receive information from you, for example when you:

  • correspond with us, for example by using the contact forms on our Website, or by emailing us your name and contact details;

  • subscribe to one of our Services (for example, “Fantasy 5” or "#trending") using your telephone number;

  • enter any competitions or prize draws we run.

5. INFORMATION RECEIVED FROM OTHER SOURCES

  • use any of our Services or Website Functions which enable you to sign-in via a third party service;

  • are a staff member, officer or agent of a company that is our potential, current or recent business partner, licensee or supplier; or

  • have personal information about you which is publicly accessible.

6. INFORMATION WE COLLECT AUTOMATICALLY

When you access and browse our Website or use our Services, we collect information about your usage and activity on our Website or Services using certain technologies, such as cookies and web beacons.

Depending on the cookie settings in your browser and the cookie preferences you set when you first access our Website or Services, our third-party service providers, advertisers, and/or partners may also place, view, edit, or set their own cookies. If you would like to find out more about cookies, including how we use them and what choices are available to you, please refer to our Cookie Policy.

7. HOW WE USE YOUR PERSONAL INFORMATION

We explain the ways in which we plan to use your personal information and the legal basis on which we rely for each use in the table below and in our Cookie Policy.

Generally, the reasons we use your personal information can be categorised as follows:

  • To to provide you with our Services;

  • to provide and sometimes also personalise our products or Services to you;

  • to enable you to partake in our prize draws or competitions;

  • to maintain and improve our Services and our Websites’ infrastructure;

  • if you have opted-in to this, or where otherwise allowed by law, to market our products and services to you;

  • to manage relationships and contracts with our potential, current or recent business partners, licensees and suppliers, where you are their staff member, officer or agent.

Where we propose to use your personal information for any other uses we will ensure that we notify you first (and if required, obtain your consent).

8. WHETHER INFORMATION HAS TO BE PROVIDED BY YOU, AND IF SO, WHY?

We’ve outlined in the table below, why each category of personal information we collect from you is required from us to be able to perform the purpose to which it relates and the possible consequences of failing to provide such information. We seek to ensure that our information collection and processing is always proportionate. We will inform you at the point of collecting information from you, whether you are required to provide the information to us or not. We will notify you of any changes to information we collect from you or to the purposes for which we collect and process it.

9. HOW LONG YOUR PERSONAL INFORMATION WILL BE KEPT

When you unsubscribe to a Service, we delete all your personal information but we keep a record of the fact that your account was deleted for a reasonable period of time. Please note we may retain information from deleted accounts to comply with the law, prevent fraud, resolve disputes, troubleshoot problems, assist with any investigation, enforce our Terms of Use and take other actions permitted by law.

Other personal information

We will keep your personal information while we are providing any Services to you or whilst we have a business relationship with our business partner, licensee or supplier of which you are a staff member, officer, or agent. Thereafter, we will keep your personal information for as long as is necessary:

  • to respond to any questions, complaints or claims made by you or on your behalf

  • to show that we treated you fairly

  • to keep records required by law

  • to establish, exercise or defend legal claims.

We will not retain your personal information for longer than necessary for the purposes set out in this policy and when it is no longer necessary to retain your personal information, we will delete or anonymise it. Different retention periods apply for different types of personal information. If you require further details, please see below ‘How to contact us’.

10. TRANSFERRING YOUR INFORMATION OUT OF THE ISLE OF MAN

To achieve the reasons we described above for using your personal information , it is sometimes necessary for us to share your personal information outside the Isle of Man or the European Economic Area (EEA), eg:

  • with your and our service providers located outside the Isle of Man or the EEA

  • if you are based outside the Isle of Man or the EEA

These transfers are subject to special rules under the Isle of Man, European, UK data protection law. Prior to permitting such transfers, we carry out assessments to ensure all personal information transferred will be kept secure. Our standard practice is to use standard data protection model contract clauses that have been approved by the European Commission (as permitted under Article 46(2) of the General Data Protection Regulation). If you would like further information please see ‘How to contact us’ below.

11. YOUR RIGHTS

Under the Data Protection Act, 2018 and the General Data Protection Regulation you have a number of important rights free of charge. In summary, you have the right to access your personal data and require that we rectify any errors in the data that we hold, or request that we erase your personal data subject to certain limitations. In some circumstances, you can also require that we restrict the way we process your personal data, object to its processing or request a copy of your personal data for the purposes of transmitting elsewhere. Where we have requested and obtained your consent to process particular information, you may withdraw that consent at any time. However if we do not hold all the data we need to administer contracts, orders, competitions or challenges you entered into, we may not be able to provide you with these benefits any longer.

For further information on each of those rights, including the circumstances in which they apply, see the Guidance from the UK Information Commissioner’s Office (ICO) on individuals rights under the General Data Protection Regulation.

If you would like to exercise any of those rights, please send your request to us via either of the methods described below under “How to Contact us” and:

  • let us have enough information to identify you (eg your full name and contact details - including your email address); and

  • let us know what right you want to exercise and the information to which your request relates (eg details of the specific information you require and any relevant dates).

Please note that we may ask you to provide proof of identity when considering your request.

If your request relates to unsubscribing from any Service, you can do this at any time by clicking the ‘Unsubscribe’ option or following the instructions in the Service’s terms and conditions on how to unsubscribe. If you're having any issues unsubscribing please email victor@mobilecontentint.com

12. KEEPING YOUR PERSONAL INFORMATION SECURE

We have appropriate security measures in place to prevent personal information from being accidentally lost, or used or accessed in an unauthorised way. We limit access to your personal information to those who have a genuine business need to know it. Those processing your information will do so only in an authorised manner and are subject to a duty of confidentiality. 

Our website uses HTTPS which means that all data transferred from your web browser to our servers is encrypted. We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.

13. CHANGES TO THIS PRIVACY POLICY

This Privacy Policy was published on 14 December 2021 and last updated on the same date. We may change this Privacy Policy from time to time; when we do we will post the changes on the Website. 

14. HOW TO CONTACT US

Please contact us if you have any questions about this Privacy Policy or the information we hold about you.

If you wish to contact us please:

  • use the Contact Us form on our Website; or

  • write to and email victor@mobilecontentint.com

15. HOW TO COMPLAIN

If you wish to make a formal complaint concerning our conduct then you should contact the Isle of Man Information Commissioner, whose contact details are below:

Isle of Man Information Commissioner
The Stable Block, The Nunnery
Old Castletown Road
Douglas, Isle of Man
IM2 1QB
Tel: +44 1624 693260

We would, however, appreciate the chance to deal with your concerns before you approach the Isle of Man Information Commissioner so please contact us in the first instance.